Video: Eileen Gu's Marketing Power

https://www.youtube.com/watch?v=h_xw3BatG-A 

Please watch this video, and think about what can be risky when it comes to Eileen Gu's success.

You just need to submit a summary of the video with 100-150 words(you can use words and expressions from the video to be more precise, but also should be able to include only the key points and put things together in a logical way).